Feb 06, 2021

Why we need more workshops, not meetings

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Fig.1 - Trulli, Puglia, Italy.

BNP Paribas and their stakeholders made contact and in a meeting shortly after, they described their challenges. We listened and provoked thought with questions and topics they hadn’t considered before. With the right information and access, we went away and interrogated their assumptions, systems and existing customer journeys. What we returned and presented was an audit based on 3 key customer obstructions. We focussed our efforts on task completion, speed insights, legibility, performance et al. Not only did we provide them with recommendations and key takeaways, but also viable suggestions and clear case-study led representations of what their version could achieve. Insights around their customer meant the way information is communicated was high on the priority list. Before this point, members of legal had control and artistic license which produced less than desirable results.

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Duis aute irure

Dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


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