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Digital Tools

Making kiosks the destination tool for shoppers

We partnered with Scoop Retail to deliver an updated kiosk design for Uniqlo. The new kiosk experience is fast, slick and addictive.

Deliverables:

  • User Experience
  • User Interface
  • Interaction Design
  • Animation

Extensive user experience update

The Uniqlo kiosk had been around for a couple of years and needed a modern overhaul. Simplifying several areas of the UX included the start screen, checkout and browse experience. The new start screen allows users to delve deeper into areas of the brand and catalogue with a tile system. Utilising overlays means users are never distracted from their primary focus. With only a taps and swipes, users can quickly find what they’re looking for. 

A clean, clear and concise user interface

Everything from the typography, layout and iconography has been simplified. The tight use of colour allows primary and secondary functions to stand out. This also means the Uniqlo brand stays consistent. Custom animated illustrations help communicate specific tasks the user needs to complete. Transitions to micro-animations have all been considered. The kiosk design is wholesome and elevates the retail experience for the customer.

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