Missguided, established in 2009, specialises in offering consumers the latest women's clothes and the freshest threads landing daily. We were approached by Missguided with the tall task of helping them to identify strengths, weaknesses, opportunities, and threats of their new app's checkout flow. From there, our second objective was to propose designs based on the research conducted. Once we had a technically feasible design approach, we then validated the designs to reduce uncertainty and risk to their investment. The results were hugely positive and we even uncovered unknown anxiety around their click-and-collect proposition regarding safeguarding. In only a matter of weeks, we managed to start the process and deliver in full and on time, at blinding speed.
MissguidedApp checkout review, design, and validation at speed
15-days turnaround
To move with such agility, the statement of work (SoW) was crafted to allow Glue autonomy, accountability, and the authority to get the job done.
41 defects identified
Our hardened approach to research, using some of the most robust tools and methodologies out there, allowed us to quickly pull together a sprint backlog.
29 screen designs
No stone was left unturned when redesigning the checkout experience. We made sure every potential nuance was designed and prototyped to guide development.
User experience review including task analysis, heuristic evaluation, and Baymard Institute audit
From t-bar concepts during ideation to full-blown test-worthy screen designs in Figma
Qualitative moderated 1:1 interviews and usability test with 6 participants in 1 day
Final designs with full user story commentary, component guide, and high-fidelity prototype
