Our focus for BNP Paribas Personal Finance was to deliver significant user and customer experience enhancements to their marketing acquisition journey. We started by conducting a discovery session, creating a strawman, and low fidelity wireframes with their team and key platform partner, Joblogic. By testing with users early and often the appropriate solutions for the journey flow and user interface were locked in place. In rapid time, the project came to life and a new sales and marketing funnel had come to life. The end goal was to decrease the time of finance application approval decisions from hours to days. This was achieved by increasing the efficacy of their email marketing campaign and by providing a superior user experience for platform sign-ups.
BNP ParibasMarketing, UX and customer experience optimisation
Results
+102% lead acquisition QoQ
In FY19, delivered significant UX enhancements to a bespoke and innovative finance solution, designed to change the landscape of the Home Improvement market in the UK forever. +102% in lead acquisition QoQ and +£1.03m in monthly lend resulting in increased funnel conversion.
ROI ~+10.6% per £1K spent
In FY19, provided channel engagement and marketing consultancy resulting in an increased ROI of ~+10.6% per £1,000 spent on lead acquisition and PR activity to Sole Trader/SME business in the UK across a range of HIMP measures. Video production, journey enhancements and UX expertise with a core focus on the end customer experience.
Delivery of new market model
Improvements were consulted and delivered without disruption to aid the inception and initial scale of the new Home Improvement business line production. Delivery of a new market model now live with full potential, due to the customer centric and committed approach of Glue.
Delivery of a new market model now live with full potential, due to the customer-centric and committed approach of Glue.
BNP Paribas
Glue is a long term partner who have assisted BNP Paribas Personal Finance UK with a broad spectrum of applied expertise in the fields of marketing, UX and customer experience optimisation.
BNP Paribas
