Häfele UK - New Client Acquisition

Leanne Morrissey - Client Services Manager @ Glue
Leanne Morrissey
  • Client Services Manager
  • 4 min read
  • Black and white logo of the Glue client named Hafele used in the Press release

Elevating two core business management platform experiences: Glue Partners with Häfele UK

Birmingham, UK – Glue, the distinguished digital design agency known for its innovative approach to crafting transformative user experiences, is pleased to announce its strategic partnership with Häfele UK. As a leading B2B supplier of high-quality fixtures and fittings for kitchens, bathrooms, and bedrooms, Häfele UK is embarking on an exciting journey to future-proof its business operations. This collaboration with Glue underscores their commitment to enhancing digital interactions and ensuring a seamless user experience.

Engagement scope

The scope of the partnership encompasses the following objectives.

  • Redesigning MyHäfele Platform: Glue's expertise in Design Systems will be leveraged to reimagine and enhance the user experience of Häfele UK's MyHäfele platform. The redesign will focus on intuitive navigation and visually appealing elements, streamlining access to essential information.
  • Optimising Online Customer Journey through CRO Sprints: through strategic Conversion Rate Optimization (CRO) Sprints, Glue will enhance Häfele UK's online customer journey. By analysing data and making iterative improvements, the aim is to create a more efficient and user-friendly digital interface.
  • Launching a Service Proposition: the collaboration will culminate in the launch of a Service proposition, enhancing the customer experience. This innovative offering further establishes Häfele UK as a frontrunner in delivering valuable services to its clientele.

"We're thrilled to join forces with Häfele UK on this exciting project," stated Billy Clarke, Managing Director and Founder at Glue. "Our expertise in Design Systems, user experience, and data analytics perfectly aligns with Häfele UK's vision for the future. We look forward to collaborating closely to create a digital landscape that enhances user experiences and drives impactful outcomes."

Glue's portfolio of digital innovation projects showcases their dedication to crafting solutions that resonate with users and deliver tangible results. Through this partnership, Glue is eager to contribute its design prowess to the ongoing success of Häfele UK and its commitment to providing exceptional digital experiences.

About Häfele UK

Häfele UK is a distinguished B2B supplier, specialising in providing high-quality fixtures and fittings for kitchens, bathrooms, and bedrooms. Their commitment to quality and innovation has positioned them as a leader in their industry. By partnering with Glue, Häfele UK is embracing digital transformation to amplify its customer interactions and ensure a seamless digital journey for all.

www.hafele.co.uk

About Glue

Glue is a distinguished digital product design studio celebrated for its innovative approach to crafting transformative user experiences. With a passion for enhancing digital interactions, Glue collaborates with forward-thinking partners to design and implement solutions that resonate with users and drive impactful outcomes.

To explore the depth of this project and Glue's design capabilities, visit the complete project portfolio at Glue's Official Website

weareglue.studio

For inquiries, collaborations, or to embark on a journey of digital innovation, please reach out to leanne@weareglue.studio.

End of Press Release

Black and white logo of the Glue client named Wolseley used in the Press release
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