Design experienced by millions

Salutations, we’re Glue, a Midlands-based
experience design studio 👋
We specialise in the identification and validation of:

Omnichannel experiences
Carefully researched next-generation experiences for customers and employees across every touchpoint.

Digital products
Meticulously designed digital experiences that revolutionise category challengers' products and services.

Ways of working
Proven systematic frameworks that amplify design's value and impact organisations at scale.
Our strategic partnerships help our clients
to outpace consumer change

Digital transformation across customer acquisition journeys and in-life cycle app for the UK's best digital insurer.

Rapid experience review turn around, prototyping, testing, and validation for the fast fashion online retailer's new app.

Setting a north star for Wolseley UK to follow so they can achieve ecommerce supremacy for years to come.

Complete redesign of the very popular in-store customer and employee sales tool, including stock visibility.

A new sales tool for customers to self-serve meaning employees can save time and focus on closing sales.

Improving marketing effectiveness, user experience and optimising customer experience across channels.

Customer account platform redesign, testing, and validation, coupled with better data understanding.

Defining, designing, and launching a digital-first fixed-price builders' merchant into a heavily saturated market.