Design experienced by millions

Salutations, we’re Glue, a Midlands-based
experience design studio 👋

We specialise in the identification and validation of:

Glue designs omnichannel experiences people love

Omnichannel experiences

Carefully researched next-generation experiences for customers and employees across every touchpoint.

Digital products

Meticulously designed digital experiences that revolutionise category challengers' products and services.

Glue establishes ways of working in leading organisations

Ways of working

Proven systematic frameworks that amplify design's value and impact organisations at scale.

Our strategic partnerships help our clients
to outpace consumer change

Glue helped Hastings Direct with digital transformation
Hastings DIrect

Digital transformation across customer acquisition journeys and in-life cycle app for the UK's best digital insurer.

Glue helped Missguided rapidly launch a new app checkout experience

Rapid experience review turn around, prototyping, testing, and validation for the fast fashion online retailer's new app.

Glue helped Wolseley UK define their digital north star
Wolseley UK and GlueWolseley UK

Setting a north star for Wolseley UK to follow so they can achieve ecommerce supremacy for years to come.

Uniqlo and Glue
Uniqlo and GlueUniqlo

Complete redesign of the very popular in-store customer and employee sales tool, including stock visibility.

Glue helped 3 design their in-store digital ticketing system
three and Gluethree

A new sales tool for customers to self-serve meaning employees can save time and focus on closing sales.

Glue helped BNP Paribas with customer experience optimisation
BNP Paribas

Improving marketing effectiveness, user experience and optimising customer experience across channels.

Glue helped Hafele UK redesign their customer account platform
Häfele UK and GlueHafele UK

Customer account platform redesign, testing, and validation, coupled with better data understanding.

Glue helped build the business BUILT/ for Travis Perkins

Defining, designing, and launching a digital-first fixed-price builders' merchant into a heavily saturated market.

Interested in working together? Let’s talk