Glue is a fast-paced digital research, design, and validation studio for challenger brands and evolving organisations.
We specialise in helping commercial and product teams break through legacy practices and conditional thinking, empowering them to innovate with high precision and predictability.
Born out of a passion for commercialism, validation, and efficiency. Our capabilities and frameworks reflect our passion and beliefs, and are a perfect mix of commercial thinking, creativity, and innovation.
Our mission is to continually embrace our beliefs and build a community around these shared objectives, cultural values, and commercial principles.
We’re an authentic, values-based team, continually driven to build sustainable relationships through honesty, well-being, and professionalism.
Business-critical digital experiences, driven by the latest technologies, intelligent design, and rapid agile delivery frameworks.
Meet our core team
We work with category-winning
product teams from across the world
Hastings Direct
Digital transformation across customer acquisition journeys and in-life cycle app for the UK's best digital insurer.
Viator
Digital transformation across customer acquisition journeys and in-life cycle app for the UK's best digital insurer.
Missguided
Rapid experience review turnaround, prototyping, testing, and validation for the fast fashion online retailer's new app.
Uniqlo
Complete redesign of the very popular in-store customer and employee sales tool, including stock visibility.
Holland & Barrett
Defining, designing, and launching a digital-first fixed-price builders' merchant in a heavily saturated market.
Three
A new sales tool for customers to self-serve means employees can save time and focus on closing sales.
Blinds2Go
Defining, designing, and launching a digital-first fixed-price builders' merchant in a heavily saturated market.
Wapp
Defining, designing, and launching a digital-first fixed-price builders' merchant in a heavily saturated market.
Wolseley UK
Setting a north star for Wolseley UK to follow so they can achieve ecommerce supremacy for years to come.
Hafele UK
Customer account platform redesign, testing, and validation, coupled with better data understanding.
Eque2
Defining, designing, and launching a digital-first fixed-price builders' merchant in a heavily saturated market.
BUILT/
Defining, designing, and launching a digital-first fixed-price builders' merchant in a heavily saturated market.
