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Client Stories

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • 2.24% conversion rate
  • 17.4% adoption rate
  • New proposition validated in 90 days
  • 2.24% conversion rate
  • 17.4% adoption rate
  • New proposition validated in 90 days
  • 2.24% conversion rate
  • 17.4% adoption rate
  • New proposition validated in 90 days
  • 2.24% conversion rate
  • 17.4% adoption rate
  • New proposition validated in 90 days
Picture of a Holland&Barrett store at night. The logo is well lit up and visible.

Holland & Barrett

Define, prototype, and validate new propositions

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
A user browsing through the Hafele quoting summary window page on a black laptop sitting on a wooden desk

Hafele UK

Future-proofing business strategy through UX, data, and optimisation

  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider

Eque2

Elevating two core business management platform experiences

  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
A warehouse main entrance photo of the Built builders merchant

BUILT/

A better builder's warehouse built from the ground up

  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Missguided

App checkout design and validation at speed

  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK customer using the desktop website

Wolseley UK

Progressive thinking for a digital future

  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
Collection of experience review presentation boards

Blinds2Go

Experiment backlog identification

  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
A collection of Research content for Missguided validating their mobile app checkout designs

Missguided

Qualifying a product backlog for action

  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
Picture of travellers outdoor using the Wapp travel mobile app insurance service designed by Glue

Wapp

Setting out future innovation for growth

  • 1-month to deliver
  • Built for optimisation
  • 1-month to deliver
  • Built for optimisation
  • 1-month to deliver
  • Built for optimisation
  • 1-month to deliver
  • Built for optimisation
A compact view of the design system

Hastings Direct

Delivering a scalable digital design system

  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
  • Validated with 947 participants
  • 8 quantitative and qualitative methods
  • 59 core journey changes recommended
A silver car driving along a scenic road with sharp mountain peaks in the background

Hastings Direct

Making a telephony proposition digital

  • Design system for 20+ touchpoints
  • 38 scalable icons with responsive variables
  • 40% reduction in design time for new features
  • Design system for 20+ touchpoints
  • 38 scalable icons with responsive variables
  • 40% reduction in design time for new features
  • Design system for 20+ touchpoints
  • 38 scalable icons with responsive variables
  • 40% reduction in design time for new features
  • Design system for 20+ touchpoints
  • 38 scalable icons with responsive variables
  • 40% reduction in design time for new features
An image showing different components from the Built design system. It shows logos, colour styles and iconography.

BUILT/

Design consistency across every channel

  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
A collection of experiment components for Blinds2Go

Blinds2Go

Multi-site experiments for a category leader

  • Scalable design system fit for multi-site use
  • Delivered in one sprint
  • Scalable design system fit for multi-site use
  • Delivered in one sprint
  • Scalable design system fit for multi-site use
  • Delivered in one sprint
  • Scalable design system fit for multi-site use
  • Delivered in one sprint

TrustMark

Multi-site design system

  • 57 opportunities identified
  • Average 12 users participating every sprint
  • 57 opportunities identified
  • Average 12 users participating every sprint
  • 57 opportunities identified
  • Average 12 users participating every sprint
  • 57 opportunities identified
  • Average 12 users participating every sprint
A decorative image displaying our Research work with Hastings Direct

Hastings Direct

Research that identifies critical user insights

  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
Customer journey map for Wapp showing how travellers think about and buy travel insurance

Wapp

Validating a new travel insurance proposition

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

  • 24 core screens designed across core journey
  • Delivered across two sprints
  • 24 core screens designed across core journey
  • Delivered across two sprints
  • 24 core screens designed across core journey
  • Delivered across two sprints
  • 24 core screens designed across core journey
  • Delivered across two sprints

NEC

In-destination food and drink finder

  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints

Croma

In-store digital kiosk experiences

  • 52 core components across the design system
  • Delivered across two sprints
  • 52 core components across the design system
  • Delivered across two sprints
  • 52 core components across the design system
  • Delivered across two sprints
  • 52 core components across the design system
  • Delivered across two sprints

Joblogic

Brochureware website design system

  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K

BNP Paribas

Marketing, UX and customer experience optimisation

  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days

Holland & Barrett

90-day home study to validate a new market proposition

  • Four core journeys tackled
  • Delivered across five sprints
  • Four core journeys tackled
  • Delivered across five sprints
  • Four core journeys tackled
  • Delivered across five sprints
  • Four core journeys tackled
  • Delivered across five sprints

TrustMark

Trade services and digital tools

  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints

Joblogic

Designing for improved conversion

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