- Home
- Product Optimisation
- Experiment Sprints
Experiment Sprints ๐งช
Our Experimentation Sprints are specifically designed to identify obstacles to conversion, regardless of the conversion goals. We hypothesis test multiple variables, modified to determine which combination of variations performs the best. Continually improving conversion metrics and ROI.
Benefits of conducting Experiment Sprints
Gain customer and behavioural insights
Leverages existing traffic and customers
Increase engagement and conversion rates
Decrease customer acquisition costs
Increase customer lifetime value
Enables data-informed decision making
Improves ranking in organic search
Build UX intelligence and acumen
Improve UX, CX, and PX
The cost of not conducting Experiment Sprints
Increased acquisition costs and CLV
Uncapitalised existing traffic and user base
Undiscovered pain points and UX friction
Unknown obstacles to conversion
Disjointed user experience and journeys
Increased bounce rates and budget churn
Reduced lead scoring and workflow triggers
Bias led UX, CX and PX practices
Reduced user and behavioural intelligence
Experiment Sprint key methods
Identification workshop to determine CRO objectives and metrics
Problem and opportunity statement and validation
Data extraction, interrogation, and benchmarking
Strategy planning including a gap analysis, complexity sizing, technicalities
Hypothesis creation, multi-variant, and experimentation strategies
Experiment iteration, performance measurement, and report analysis
Get access to our Experimentation Sprints information deck to learn more
![Glue Experiment Sprints info-deck cover](https://cdn.sanity.io/images/2yundn6y/production/40b0196cac0fbb0468b04933c385d434ea48f6ed-1920x1344.png?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1344&width=1920&height=1344)
![](https://cdn.sanity.io/images/2yundn6y/production/b86bffa991b1495c3444983a3ff138f93ee8b093-1920x1344.jpg?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1344&width=1920&height=1344)
Frequently asked questions
about Experiment Sprints
Clients who love our
Experiment Sprints
Up nextReadiness Assessment ๐
![Picture of a Glue specialist working on the readiness assessment matrix for a client project](https://cdn.sanity.io/images/2yundn6y/production/842672694d0f8f3d486a52f07272b9e7228e8697-1920x1353.png?auto=format&fit=crop&dpr=1&q=80&w=1920&h=1353&width=1920&height=1353)
View Next Page