Understanding Jobs To Be Done

Discover a new lens to product development in our immersive 'Understanding Jobs To Be Done' workshop. Dive into a framework designed to unravel your customer's true motivations and needs.

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Overview

Jobs To Be Done (JTBD) is a revolutionary approach that challenges traditional methods of product development. Instead of focusing on the product or the user, JTBD delves into the deeper underlying 'job' your customer hires your product to do. This shifts your perspective from mere product features to truly meeting your customer's needs, leading to innovation and better market fit. From recognising non-consumption opportunities to empathising with emotional jobs, JTBD transforms your understanding of what your customers truly desire.

When and where?

Duration

All day

Location

London, Birmingham, Manchester

Who is this for?

If you are part of a product team looking to reinvent your perspective and methodology, this workshop is for you. Are you struggling with feature prioritisation, understanding your customers, or finding new product opportunities? The JTBD framework provides a comprehensive lens to clarify these challenges and more. Unveil the true needs of your customers, discover hidden markets, and accelerate your product's success by defining, designing, developing, and delivering digital products and services that truly meet your customers 'jobs.'

Benefits and outcomes

By participating in this workshop, you can expect to:

Uncover customer insights: Gain a more profound understanding of your customers' true needs and motivations.
Effective feature prioritisation: Transform your approach to feature selection, focusing on what truly fulfills your customers' needs.
Uncover new product opportunities: Discover untapped markets and innovate solutions that resonate with your customers.
Enhanced competitive advantage: Create products that meet the emotional, functional, and social jobs of your customers, outperforming your competitors.
Drive innovation: Embrace a unique approach to product development, focusing on the 'jobs' to be done.
Accelerated product success: Develop and deliver digital products and services that perfectly match your customer's needs, driving satisfaction, loyalty, and growth.
Master practical application: Learn through practical examples and gain actionable insights that you can apply to your product development strategy.

Topics covered

The workshop curriculum introduces you to the core tenets of the JTBD theory and its practical application. Understand the key elements such as identifying and defining 'jobs,' understanding 'non-consumption,' 'avoidance,' 'workarounds,' and the importance of 'emotional jobs.' Delve into advanced research methods that lead to discovering your customers' real 'jobs,' and master the art of crafting compelling JTBD statements using a proven template.

What’s included?

This isn't just a workshop; it's an experience designed for comfort and connection. Your day will be hosted in a well-appointed venue, accompanied by fine food and drinks. The serene surroundings inspire innovation and foster collaboration. If you require accommodation, before or after the workshop day, there are overnight accommodation options available on-site. The workshop includes insightful worksheets and invaluable takeaways, equipping you to integrate the JTBD framework seamlessly into your product strategy.