Multi-site experiments for a category leader
From a list of 41 experiment candidates, we eventually experimented on 11 opportunities, ranging home page to the checkout journey.
Our engagement with Blinds2Go ran over 12 sprints, allowing effective time to validate our hypotheses for reducing Bounce Rate and increasing Revenue Per User (RPU).
We allowed 6 sprints for the measurement of our experiments. This time allows for seasonal changes and the ability to amend the experiment if needs be.
Details
The UK's leading online blinds retailer, Blinds2Go, sought our expertise to enhance their website's user experience and profitability. With a deep-seated passion for conversion science and data-driven insights, we initiated a series of Experiment Sprints. These sprints started with a comprehensive Experience Review, where we set unique experiment objectives for Blinds2Go. By meticulously analysing and benchmarking data, we crafted a well-informed strategy involving gap analysis, complexity sizing, and resolving technical issues.
Our approach yielded a treasure trove of experiment opportunities, from simple visual alterations to more complex transformational changes. We prioritised and readied a robust set of small to extra-large experiments, each tailored to Blinds2Go. The outcome of each experiment was driven by our methodical planning process which included defining the problem, hypothesis creation, brainstorming solutions, designing the experiment, and establishing measurable outcomes.
Our systematic, data-centric approach resulted in a remarkable improvement in Blinds2Go's online customer experience, surpassing conversion targets and delivering a substantial ROI. As with all engagement types, not only did we deliver a significant impact to Blinds2Go, but also, we brought their team on the journey. This collaboration underscores our prowess in creating and implementing website optimisation strategies that drive meaningful business results.
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- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
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