Profitability through continual optimisation

Hafele UK, a renowned B2B supplier of high-quality fixtures and fittings for kitchens, bathrooms, and bedrooms, sought our expertise to optimise their online customer journey and boost profitability. Powered by our unwavering commitment to conversion science and data-informed insights, we’ve spearheaded Experiment Sprints over the last few years. We originally started our engagement with a thorough Experience Review, setting Hafele UK-specific CRO objectives.

Our Experience Review unveiled a broad spectrum of experiment possibilities, ranging from minor design enhancements to more substantial and impactful changes. We compiled a diverse mix of small to extra-large experiments, each exclusively tailored for Hafele UK. Each experiment's success was a direct result of our meticulous planning process, involving problem definition, hypothesis formulation, solution brainstorming, experiment design, and the specification of measurable outcomes.

With our structured, data-oriented approach, we brought about a significant uplift in Hafele UK's online customer experience, exceeding online registration targets, aiding discoverability of categories, and increasing conversions. As with all our partnerships, we ensured Hafele UK's team was integral to this experimentation journey. This collaboration spotlights our proficiency in devising and implementing B2B website optimisation strategies that lead to meaningful business growth.