In-destination food and drink finder

Glue's innovative Product Sprints were crucial in developing an in-destination food and drinks locator app for NEC Birmingham, the UK's leading venue for diverse events. Our focused, time-boxed approach enabled the rapid creation of a user-friendly app tailored to enhance the visitor experience. The app aimed to keep visitors within the NEC by facilitating easy access to on-site dining options, increasing revenue and customer satisfaction.

The project involved designing an intuitive platform catering to various visitor needs, from those already at an event seeking nearby refreshments to potential visitors browsing for something interesting. Key features included real-time information on food and drink options based on the event attended, the ability to search for future events, and navigation assistance to selected destinations. Importantly, the app offered the functionality to build orders and checkout for click-and-collect services, streamlining the dining experience.

The impact of this development was twofold: enhancing the visitor experience and driving revenue for NEC. With the additional implementation as a website, the food and drink finder app met immediate visitor needs and served as a valuable data capture tool for NEC. This integration of technology and customer service positioned NEC as a forward-thinking leader in event management and visitor hospitality.