A better builders' warehouse built from the ground up


BUILT/ was a modern-day builders merchant, unlike any other. Designed from the ground up, we partnered with their leadership team to redefine the trade retail experience. Our role was to grow the BUILT/ brand. No matter whether BUILT/’s audience interacts with them online, in the branch, or on the go, the experience was the same. The branch format promoted rapid walk-in purchases. It boasted a unique take on the click-and-collect experience. It did this to reduce time in-branch and the need for customer parking. Meaning more products in a smaller space. Everything about BUILT/ was super-efficient. This was reflected in the daily activities of employees and how they serve customers. We crafted BUILT/’s user experience by understanding their audiences’ journeys. Working with their internal teams meant we realised industry-leading experiences at speed. An iterative process meant the user experience and customer journeys progressed over time, optimising purchase paths and improving conversion rates. To make customers arrive, you need a solid plan and precise execution. We helped BUILT/ with their local supremacy by creating monthly campaigns that raised brand awareness, supported by email automation for every occasion, and designing a 600-page catalogue to sit on every dashboard in record time. Personalised, consistent, and engaging marketing content across the physical and digital that was time and location-sensitive.

£1m branch

In one year, with one branch, BUILT/ became a £1m cash-based business, beating Travis Perkins' other 26 brands


Conversion rate through expert visualisations, concept work and full array of marketing materials across omnichannel purchase paths


Critical in creating an authentic and tangible vision for the business and consequently gaining initial funding approval

Glue have provided BUILT/ with a consistent brand across physical and digital environments and possessing such a degree of finish and maturity, that it feels much longer established than it is.

Nick Thomas, fmr Managing Director


We took BUILT/ from a logo to a fully fledge brand, with a scalable design system across the physical and digital

We focussed our efforts improving their customer and employee experiences

User experiences considered across the physical and digital, plus everything else between

A go-to market strategy that spanned touch points, creating memorable moments

An acute level of expertise and skill, a key partner with an outstanding work ethic and the utmost professionalism.

Nick Thomas, fmr Managing Director


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