Win Hearts,

Drive Growth

Glue is an Experience Design studio. We partner with growth-minded teams to turn customer insights into high-performing products and services.

  • A male and female colleague standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.
  • An image of instructions explaining how to use the app on a blue background.
    An image of instructions explaining how to use the app on a blue background.
  • A warehouse main entrance photo of the Built builders merchant

How we can help

Identify underlying problems and opportunities

Whether entering new markets or strengthening your grip in existing ones, we uncover hidden opportunities by deeply understanding audience dynamics.

  • Market and customer research
  • Strategy and planning
  • Service design
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Customer journey map for Wapp showing how travellers think about and buy travel insurance

Modernise legacy products and services

When it’s time to redefine how your organisation engages with your audiences across every touchpoint, we craft, design, and test experiences that deliver tangible results.

  • Customer and user research
  • Design, prototyping and validation
  • Scalable design systems
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An image showing a laptop, on the screen is a car insurance quote. There is a cat curled up next to the laptop

Drive continuous discovery and experimentation

If you’re seeking innovative ways to engage audiences and drive growth, we lead continuous cycles of learning and experimentation to deliver breakthrough performance.

  • Market, customer, and user research
  • Experiment design and validation
  • Performance measurement
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A collection of experiment components for Blinds2Go

Who we've helped

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
Collection of experience review presentation boards

Blinds2Go

Experiment backlog identification

  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K

BNP Paribas

Marketing, UX and customer experience optimisation

  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK customer using the desktop website

Wolseley UK

Progressive thinking for a digital future

  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days

Holland & Barrett

90-day home study to validate a new market proposition

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