- Home
- Frameworks
- Commercial Validation
- Proposition Validation
Proposition Validation 🎯
Our Proposition Validation framework verifies the desirability, viability, and value of an existing or new product, service, or business model. Utilising quantitative and qualitative research methods, our frameworks are carefully designed to analyse the core metrics essential to validating a new proposition or improving an existing one.
Our validation frameworks enable organisations to qualify with high precision and predictability. Providing accurate data-based insights that qualify and de-risk investments.
Product/Service Evolution📲
Proposition Validation for Product or Service Evolution involves adapting and refining offerings to align with evolving market trends and customer preferences, ensuring continued relevance and competitiveness.
New Market
Exploration 🧭
Proposition Validation for New Market Exploration is critical to assessing market fit, adapting to local consumer behaviours and market conditions, minimising risks and ensuring market relevance.
Book a call to discuss your
Proposition Validation needs
For more information about our Proposition Validation framework please complete the form below
Some examples of successful Proposition Validation:
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
Wapp
Validating a new travel insurance proposition
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
Holland & Barrett
90-day home study to validate a new market proposition
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
- Validated with 947 participants
- 8 quantitative and qualitative methods
- 59 core journey changes recommended
Hastings Direct
Making a telephony proposition digital
Other frameworks you may also like…