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New Market
Exploration 🧭

Our New Market Exploration framework equips organisations with the insights for successful market entry and long-term growth. Achieved in 6-weeks, this framework is designed explicitly for organisations planning to expand into new markets, ensuring a comprehensive approach to product customisation, competitor analysis, and market fit.

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  • Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop
  • Built builders merchant expert advising a customer driving a van, on top of a background showcasing the brand design guidelines

Our systematic and data-driven approach targets critical aspects of successful market entry. We assess market demand through a desirability study, evaluate operational aspects for feasibility, and analyse financial sustainability, market size, and ROI potential.

This framework is ideal when:

You’re facing market saturation and accelerated competition.
You believe there are complementary market opportunities.
There are favourable market trends and consumer demand.
There is a desire to increase competitive advantage.
You need to develop and capitalise on new revenue streams.
You need to explore network and partnership opportunities.

Framework key methods:

Discovery and profiling through our value proposition canvas.
SWOT analysis, risk assessment, and regulatory compliance checks.
Market and trend research, competitor analysis, and customer segmentation.
Market size definition including TAM, SAM, and SOM.
Proof of concept, desirability and feasibility studies.
Financial analysis, modelling, and scenario planning.

Framework deliverables:

A detailed and consolidated validation report, with qualified, actionable recommendations.
A comprehensive Miro Board detailing findings, ranging from a variety of methods.
An in-depth presentation, playing back the headline findings and justifications.
Artefacts including Value Proposition Canvas to articulate your proposition.
Validated proof of concept ready to be developed in the next stage of product/service development.
Comprehensive financial models to forecast potential profitability and required levels of investment.

Exploring new markets requires insightful analysis and strategic innovation. It’s about identifying unmet needs and leveraging strengths not just to enter but also to redefine markets, ensuring growth and resilience in a dynamic global landscape.

  • Built builders merchant marketing infographic illustration showcasing five key numbers and various employee silhouette doing various actions

Successful examples of Proposition Validation

  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days
  • 2,161 leads generated with £155 spend
  • 24 participants recruited for the 90-day home study
  • Delivered in 100 days

Holland & Barrett

90-day home study to validate a new market proposition

  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
  • £1m cash-based pilot business in 1 year with 1 branch
  • QoQ trade with 2 branches taking as much cash as 14 TP branches
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