Backlog
Qualification 🥇

Qualifying priorities is the essence of efficiency, effective resource management, and maintaining growth. Without validating backlogs against commercial OKRs, there is a lack of shared purpose, unclear roles and responsibilities, and resources can’t be assigned effectively.

  • A collection of Research content for Missguided validating their mobile app checkout designs
  • An image with 9 pages from an experience review report. The pages are in three rows going diagonally across the image and are on a red background.

Our backlog-qualifying models interrogate risk vs clarity, cost vs impact, and impact vs effort to arrive at well-considered, commercially viable, and prioritised backlogs that maximise strategic, tactical, and operational efforts.

This framework is ideal when:

Commercial objectives are not understood.
There is no qualifying model for backlog requirements.
There is a large backlog exceeding 12-months.
There is a highly competitive and dynamic marketplaces.
Production teams are misaligned to OKRs.
You are facing ‘troubled waters’ and need to respond quickly.

Framework key methods:

Backlog item risk and alignment evaluation to ensure clear and informed decision-making.
Cost analysis and potential impact of each item to prioritise for optimal value.
Assess the effort required versus expected impact to prioritise high-impact tasks.
Continually reassess and reorder backlog items in response to strategic needs.
Team collaboration to gain a broad range of insights and accurate assessments.
Implement a feedback system that facilitates prioritisation based on real-time insights.

Framework key methods:

A ranked list of backlog items that align with strategic goals and prioritisation method.
Detailed report outlining the identified risks and strategic clarity of each backlog item.
Summary into the cost versus impact of initiatives for tactical decision-making.
Evaluation of the necessary effort against its potential impact for effective resource allocation.
Roadmap showing how the prioritised backlog aligns with commercial OKRs.
Resource plan across prioritised tasks for optimal utilisation and efficiency.

Qualifying backlogs to align teams towards objectives, opportunities, or challenges can accelerate commercial growth. It’s an ongoing practice and should be a business-critical function that’s factored into all commercial and product practices and thinking.

Some examples of successful Backlog Qualification:

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider

Eque2

Elevating two core business management platform experiences

  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
A collection of Research content for Missguided validating their mobile app checkout designs

Missguided

Qualifying a product backlog for action

  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
Picture of travellers outdoor using the Wapp travel mobile app insurance service designed by Glue

Wapp

Setting out future innovation for growth

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • Three key journeys audited
  • 55 insights uncovered
  • 17 actionable recommendations
  • Three key journeys audited
  • 55 insights uncovered
  • 17 actionable recommendations
  • Three key journeys audited
  • 55 insights uncovered
  • 17 actionable recommendations
  • Three key journeys audited
  • 55 insights uncovered
  • 17 actionable recommendations

BNP Paribas

Auditing customer experience across channels

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