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Frameworks

Our robust delivery models are built on component-based, modular frameworks that work in isolation or in combination. With a particular focus on standardisation, data-based validation, and built-in quality controls, our frameworks deliver with precision and predictability.

Picture showing Glue strategists and designers collaborating with clients during a proposition validation in-person workshop

Commercial Validation

Our Commercial Validation frameworks are built to identify commercial OKRs, challenge logic, and validate viability and desirability with data-led insights.

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Picture of the Head of Glue Design Dave collaborating with the Designer Leigh on a Product sprint for a client around a display in Glue office

Product
Design

Our robust and predictable frameworks are designed to constructively challenge and validate strategies for product development and performance optimisation.

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A man in a stripy t-shirt standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.

CRO & Experimentation

Our CRO & Experimentation frameworks are created to test the highest risk and reward hypotheses, formulate experiments, and measure real-time results.

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Frameworks as a Solution (FaaS)

Component-based modular frameworks

Our frameworks achieve outstanding results

  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
  • Growing worldwide market share by 27.3%
  • Achieving user growth of 1.1m in 6-months
  • 37 critical UX recommendations identified
Customer journey map created by interviewing Viator app users

Viator

Research and validation for a leading travel app

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Missguided

App checkout design and validation at speed

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
  • Validated with 4,499 travellers
  • 7 critical categories for improvement
  • Delivered over 3 sprints
Customer journey map for Wapp showing how travellers think about and buy travel insurance

Wapp

Validating a new travel insurance proposition

  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K
  • +£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per £1K

BNP Paribas

Marketing, UX and customer experience optimisation

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