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Extend Existing
Features 🛠️

In our low-risk, low-clarity Product Sprint for Extending Existing Features, we focus on progressive enhancements and data-driven refinements in a single sprint. By harnessing cross-functional insights, we expand feature capabilities, improving their market relevance and effectiveness.

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  • A collection of desktop screen designs for Wolseley
  • A customer is seen using the kiosk in the Oxford St store in London

Our approach merges industry best practices with user feedback, ensuring each feature extension is intuitive and impactful. We facilitate a collaborative process, drawing on diverse expertise to create compelling enhancements.

This framework is ideal when:

Extending features with low risk and clarity.
Building upon initial releases for added functionality.
Utilising data analytics for informed feature enhancements.
Engaging in cross-functional collaboration for holistic improvements.
Seeking incremental enhancements based on user feedback.
Aiming for comprehensive, market-aligned feature development.

Framework key methods:

Sprint goal setting and KPI tracking for focused outcomes.
Comprehensive discovery, ideation, and prioritisation workshops.
Crazy 8s, T-Bar Concepts, user journey maps, and prototyping.
Happy/sad flows, journey nuances, user flows, and UX principles.
A/B testing, usability testing, task analysis, and metric monitoring.
Developer, solution architect, and business analyst handover.

Framework deliverables:

Detailed discovery reports highlighting new feature opportunities.
Comprehensive workshop boards for ideation and prioritisation.
Interactive prototypes demonstrating proposed feature designs.
Validation studies to test and confirm enhancements.
Detailed design specs, user stories, and acceptance criteria.
Strategic release plans for systematic and iterative development.

Our Design Development ensures that each feature extension is a tactical step forward, aligning perfectly with ongoing user needs, market trends and commercial strategy. Our process guarantees that your features remain cutting-edge and user-focused.

  • Picture of the Head of Glue Design Dave collaborating with the Designer Leigh on a Product sprint for a client around a display in Glue office
  • Hastings Direct compact view of various mobile screens designs

Successful examples of Extending Existing Features

  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider

Eque2

Elevating two core business management platform experiences

  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK customer using the desktop website

Wolseley UK

Progressive thinking for a digital future

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of £265K
A user browsing through the Hafele quoting summary window page on a black laptop sitting on a wooden desk

Hafele UK

Future-proofing business strategy through UX, data, and optimisation

  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints

Croma

In-store digital kiosk experiences

  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints
  • Systematic brochureware website redesign
  • Three core conversion points designed
  • Delivered across three sprints

Joblogic

Designing for improved conversion

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