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Product Design
Ensure key decisions are not left to individual discretion and that product strategy and design logic is constructively challenged and validated through our research, validation, and prototyping frameworks.
From Research Studies, Product Sprints, to Experience Reviews and Design Systems, our Product Design frameworks guide strategy and design decisions throughout.
Product
Sprints 🏃♂️
Time-boxed periods to identify, validate, and build new concepts based on discovery, research, validation, prototyping, and testing; rapidly delivering continuous improvement.
Design
Systems 🎨
Build a set of standards to manage common design elements at scale. Incorporating governance, architecture, and scalability across multiple digital products and implementation teams.
Research
Studies 🔬
Understanding customer dynamics, building marketplace intelligence, and data-led insights is critical to accurately validate the desirability and viability of a new product or feature.
Experience Review🚦
Map customer journeys, understand the jobs to be done, identify and validate friction points and qualify a backlog focused on improving customer experiences.
Backlog Qualification 🥇
Qualify and prioritise backlogs against commercial OKRs and align teams to maximise performance, utilisation, and efficiency. Driving unparalleled value for commercial growth.
Some examples of successful Product Design:
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
- Increased conversion rates by 1.62%
- Achieved a 215% in-store adoption uplift
- Delivered in 2 sprints
Three
Selling more phone tariffs through digital
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
Viator
Research and validation for a leading travel app
- 15-days turnaround
- 29 screens designed
- Validated 2 prototypes with 12 participants
- 15-days turnaround
- 29 screens designed
- Validated 2 prototypes with 12 participants
- 15-days turnaround
- 29 screens designed
- Validated 2 prototypes with 12 participants
- 15-days turnaround
- 29 screens designed
- Validated 2 prototypes with 12 participants
Missguided
App checkout design and validation at speed
- 17 core screens designed across core journey
- Delivered across four sprints
- 17 core screens designed across core journey
- Delivered across four sprints
- 17 core screens designed across core journey
- Delivered across four sprints
- 17 core screens designed across core journey
- Delivered across four sprints
Croma
In-store digital kiosk experiences
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
Blinds2Go
Experiment backlog identification
- 1-month to deliver
- Built for optimisation
- 1-month to deliver
- Built for optimisation
- 1-month to deliver
- Built for optimisation
- 1-month to deliver
- Built for optimisation
Hastings Direct
Delivering a scalable digital design system