Quantity of new features shouldn’t be mistaken for progress. Organisations trapped in this mindset miss the opportunity to place big bets on learning more about their customers, while improving what’s already working for them. Growth Design mixes the ethos of continuous discovery with the culture of experimentation. The result is a hypothesis-driven, evaluative approach guiding where to play next.
Experience shows us that growth is best approached with balance. We help organisations to scale a sustainable approach for learning about their customers, so they can experiment in more meaningful ways.
Growth Design capabilities
How we approach Growth Design
Always-on learning
With a customer-centric mindset, we prioritise weekly engagements with your customers to learn about their experience with your organisation. This unearths fresh insights, areas of opportunity, and a living, evidence-based plan.
- Data and insights
- Experiment candidates shortlist
- Experimentation roadmap
Experiment design
Using the insights provided by Continuous Discovery, we create experiments that look to prove or disprove our assumptions. By focusing on key metrics and business drivers, we can find new ways to optimise and improve the customer journey.
- Hypotheses and measurement plan
- Medium and high-fidelity prototypes
- Data and insights
Growth design is a must for any organisation to ensure that its investments continue to pay off, its products and services stay relevant, and its customers are happy.
Growth Design case studies
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
Blinds2Go
Multi-site experiments for a category leader
- MoM conversion rate of 6.9%
- LFL quarterly revenue of ÂŁ265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of ÂŁ265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of ÂŁ265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of ÂŁ265K
Hafele UK
Profitability through continual optimisation
- +ÂŁ1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per ÂŁ1K
- +ÂŁ1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per ÂŁ1K
- +ÂŁ1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per ÂŁ1K
- +ÂŁ1.03m in monthly lend
- +102% in lead acquisition QoQ
- ROI of ~+10.6% per ÂŁ1K
BNP Paribas
Marketing, UX and customer experience optimisation
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
Blinds2Go
Experiment backlog identification
- 4% channel revenue share for 9 consecutive months
- Delivered in a single two-week sprint
- 4% channel revenue share for 9 consecutive months
- Delivered in a single two-week sprint
- 4% channel revenue share for 9 consecutive months
- Delivered in a single two-week sprint
- 4% channel revenue share for 9 consecutive months
- Delivered in a single two-week sprint
Wolseley UK
Progressive web app basket builder
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
Missguided
Qualifying a product backlog for action