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CRO & Experimentation
Adaptability, continuous improvement, and progressive enhancements are often the most significant influencers to maintaining an advantage in competitive and dynamic marketplaces.
Successful experimentation and optimisation can unlock significant opportunities by identifying big-growth levers or numerous micro-improvements contributing to incremental gains.
Experience Review🚦
Map customer journeys, understand the jobs to be done, identify and validate friction points and qualify a backlog focused on improving customer experiences.
Experiment Sprints 🧪
We hypothesise and test multiple variables, modified to determine which combination performs the best. Continually improving conversion metrics and ROI.
Backlog Qualification 🥇
Qualify and prioritise backlogs against commercial OKRs and align teams to maximise utilisation and efficiency. Driving unparalleled value for commercial growth.
Readiness Assessment 🔍
Address critical project aspects from the outset, aligning experimentation with commercial OKRs, and laying the foundations for informed decision-making.
Some examples of successful CRO & Experimentation:
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
Hafele UK
Profitability through continual optimisation
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
- 11 experiments executed
- Conducted over 12 sprints
- Measurement period of 6 sprints
Blinds2Go
Multi-site experiments for a category leader
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
- 41 defects uncovered
- 14 opportunities identified
- Delivered in 1 sprint
Missguided
Qualifying a product backlog for action
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
- 41 experiment candidates identified
- 128 events IDs created for tracking
- Delivered in 2-weeks
Blinds2Go
Experiment backlog identification
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