Identification Sprint πŸ”­

Empower internal teams to identify, challenge, and quantify opportunities. We enable processes and techniques to discover and validate commercial opportunities that not only resonate with market or customer needs but also support commercial objectives.

  • Visualisation of the user research opportunities boards made by the Glue research team being shared and worked on collaboratively with the travel insurance company Wapp
  • Visualisation of the Glue Product Vision Identification sprint framework workflow followed by the Glue design, strategy and research team to deliver high-end client projects

Whether it’s blue sky thinking or incremental change, our Identification Sprint aligns vision with dynamic market realities, ensuring adaptability whilst remaining true to your core objectives.

This framework is ideal when

You need to disrupt conventional thinking and uncover hidden opportunities.
You need to innovate in line with commercial objectives.
You need to qualify backlogs against commercial OKRs.
You need to accelerate commercial growth with data-driven insights.
You need to identify, de-risk, and prioritise investments.
You need to work collaboratively across multiple functions.

Framework key methods:

Horizon scanning for trend analysis and opportunity spotting.
Conducting qualitative and quantitative research to build comprehensive insights.
Applying North Star metrics, SWOT analysis, and dependency mapping for strategic clarity.
Performing opportunity assessments with qualifying criteria for targeted improvement.
Creating innovation roadmaps, backlog qualification, and strategic sprint planning.

Framework deliverables:

A comprehensive Miro Board detailing disruptive thinking and innovative approaches.
An in-depth presentation, playing back the headline findings and justifications.
A comprehensive innovation roadmap with clearly plotted milestones.
A value identification map highlighting areas for potential commercial growth.
Strategic action plans with clear, actionable steps for implementation.

Discover innovative breakthroughs, accelerate commercial growth, work with agility and adaptability, or simplify the complex, our Identification Sprint can help you move forward with clarity and certainty.

Some examples of successful Identification Sprints:

  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
  • Fully qualified backlog realised
  • 153 trends identified
  • Conducted across a 10-day sprint
Picture of travellers outdoor using the Wapp travel mobile app insurance service designed by Glue

Wapp

Setting out future innovation for growth

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