Experiment
Sprints πŸ§ͺ

Category-leading organisations rarely stand still; instead, they champion a culture of ongoing experimentation and improvement, focusing on incremental, highly targeted changes by identifying and addressing individual blockers or pain points.

  • A compact view of multiple mobile screen design for the Hafele UK Product order flow
  • A man in a stripy t-shirt standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.

Our experiment sprints are designed to identify barriers to conversion by formulating bespoke hypotheses and testing plans that facilitate iterative and controlled testing, experimentation and ongoing optimisation.

This framework is ideal for:

Gaining customer, performance, and behavioural insights.
Leveraging existing traffic, customers, and marketing spend.
Increasing engagement, conversion rates, and business metrics.
Decreasing customer acquisition costs and bounce/exit rates.
Extending customer lifetime value and share of wallet.
Building UX intelligence and acumen, and testing assumptions.

Framework key methods:

Identification workshop to determine CRO objectives and metrics.
Problem and opportunity statement and validation.
Data extraction, interrogation, and benchmarking.
Strategy planning including a gap analysis, complexity sizing and technicalities.
Hypothesis creation, multi-variant, and experimentation strategies.
Experiment iteration, performance measurement, and report analysis.

Framework deliverables:

Documented hypotheses and testing plans for various conversion-related variables.
Detailed designs for controlled experiments, including variations and measurement criteria.
Comprehensive reports of test outcomes, including statistical analyses.
Recommendations and plans for implementing the best-performing variations.
Assessment of return on investment, highlighting the effectiveness of the experiments.

Our frameworks allow us to test multiple variables and modify them to determine the most effective optimisation strategy to improve conversion metrics.

Some examples of successful Experiment Sprints:

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
A collection of experiment components for Blinds2Go

Blinds2Go

Multi-site experiments for a category leader

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