Competitor
Analysis πŸ₯Š

Our Competitor Analysis framework rigorously compares your offerings against industry standards and competitors. We identify market gaps and innovation areas while understanding competitors' strengths and weaknesses, informing a robust strategy for market dominance.

  • A collection of boards from the experience review for Blinds2Go

Our frameworks focus on three key areas: Market positioning, UX benchmarking and in-depth market analysis, which, in combination, identify gaps and emerging trends within your marketplace and prioritise actions for maximum ROI.

This framework is ideal when:

Seeking competitive advantage in the market.
Identifying and capitalising on market gaps.
Informing strategy with competitor insights.
Understanding and exceeding industry norms.
Tailoring products to emerging market trends.
Enhancing brand loyalty through unique offerings.

Framework key methods:

Competitor analysis and benchmarking.
Market comparison and performance analysis.
Task analysis and accessibility review.
Feature and UX trend analysis.
Baymard Audit (if applicable).
Prioritisation workshop.

Framework deliverables:

A detailed and consolidated audit report, with qualified, actionable recommendations.
A comprehensive Miro Board detailing findings, ranging from a variety of methods.
An in-depth presentation, playing back the headline findings and justifications.
Validation of strategic positioning and backlog of actionable recommendations.
Artefacts including market gap and opportunity analysis, and improvement guides.
Strategic experience roadmap that aligns with your commercial objectives.

Understanding where you sit within the market and how your product compares to your competitors forms the basis of informed and effective decision-making which fuels ongoing improvement, ensuring market relevancy and success.

Successful examples of Competitor Analysis

  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
Collection of experience review presentation boards

Blinds2Go

Experiment backlog identification

  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
  • 41 defects uncovered
  • 14 opportunities identified
  • Delivered in 1 sprint
A collection of Research content for Missguided validating their mobile app checkout designs

Missguided

Qualifying a product backlog for action

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

  • 4% channel revenue share for 9 consecutive months
  • Delivered in a single two-week sprint
  • 4% channel revenue share for 9 consecutive months
  • Delivered in a single two-week sprint
  • 4% channel revenue share for 9 consecutive months
  • Delivered in a single two-week sprint
  • 4% channel revenue share for 9 consecutive months
  • Delivered in a single two-week sprint

Wolseley UK

Progressive web app basket builder

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