- Home
- Frameworks
- Product Design
- Experience Review
- Competitor Benchmarking
Competitor
Analysis π₯
Our Competitor Analysis framework rigorously compares your offerings against industry standards and competitors. We identify market gaps and innovation areas while understanding competitors' strengths and weaknesses, informing a robust strategy for market dominance.
This framework is ideal when:
Seeking competitive advantage in the market.
Identifying and capitalising on market gaps.
Informing strategy with competitor insights.
Understanding and exceeding industry norms.
Tailoring products to emerging market trends.
Enhancing brand loyalty through unique offerings.
Framework key methods:
Competitor analysis and benchmarking.
Market comparison and performance analysis.
Task analysis and accessibility review.
Feature and UX trend analysis.
Baymard Audit (if applicable).
Prioritisation workshop.
Framework deliverables:
A detailed and consolidated audit report, with qualified, actionable recommendations.
A comprehensive Miro Board detailing findings, ranging from a variety of methods.
An in-depth presentation, playing back the headline findings and justifications.
Validation of strategic positioning and backlog of actionable recommendations.
Artefacts including market gap and opportunity analysis, and improvement guides.
Strategic experience roadmap that aligns with your commercial objectives.
For more information about our Competitor Analysis framework please complete the form below
Successful examples of Competitor Analysis
Blinds2Go
Experiment backlog identification
Missguided
Qualifying a product backlog for action
Hafele UK
Profitability through continual optimisation
Wolseley UK
Progressive web app basket builder
Other frameworks you may also likeβ¦
Up nextCustomer Experience π
View Next Page