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Deliver Exceptional Products & Experiences

Deliver faster and more accurately with our specialised teams and tailored methodologies to enhance your market insights and accelerate product innovation. We partner with you to close capability gaps and transform challenges into strategic advantages, ensuring you stay ahead in rapidly evolving markets.

How we can help

Many organisations are challenged with staying aligned to rapidly changing market demands and customer expectations. Capability and expertise gaps, and a lack of time are usually the culprits. As your strategic partners, we provide expert teams and industry-proven methodologies needed to transform these challenges into opportunities for growth and innovation.

Our capabilities support and enhance your ability to uncover deep customer insights and deliver brilliant products and experiences

Market, customer, and user research and insights

Our market, customer, and user research employs both generative and evaluative methodologies to drive product and experience evolution. By integrating quantitative and qualitative analyses in thorough research studies, we provide deep insights into customer needs and market dynamics, equipping your team to lead in competitive markets and make informed, timely decisions.

Market segmentation
Customer/User Profiles
Journeys Maps
Competitor analysis
Proposition Validation

Unlock deep insights

A decorative image displaying our Research work with Hastings Direct

Validated with 4,499 travellers
7 critical categories for improvement
Delivered over 3 sprints
Validated with 4,499 travellers
7 critical categories for improvement
Delivered over 3 sprints
Validated with 4,499 travellers
7 critical categories for improvement
Delivered over 3 sprints
Validated with 4,499 travellers
7 critical categories for improvement
Delivered over 3 sprints

Wapp

Validating a new travel insurance proposition

Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified
Growing worldwide market share by 27.3%
Achieving user growth of 1.1m in 6-months
37 critical UX recommendations identified

Viator

Research and validation for a leading travel app

Exceptional experiences and brilliant products and services

Our approach employs outcome-driven innovation and design thinking to deliver exceptional products and services that promote adoption, growth, and retention. By integrating customer insights and market data with collaborative workshops and rapid delivery frameworks, we create offerings that exceed expectations and set industry standards.

Discovery workshops
Service blueprints and journey mapping
Ideation and solution design
Prototyping and validation
Design systems

Accelerate product delivery

Visualisation of the Viator Search and filter screens designed by Glue for the Multi site experiments work

Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints

Three

Selling more phone tariffs through digital

4% channel revenue share for 9 consecutive months
YoY growth performance
36% LFL, 37% LFL and 30% LFL growth
4% channel revenue share for 9 consecutive months
YoY growth performance
36% LFL, 37% LFL and 30% LFL growth
4% channel revenue share for 9 consecutive months
YoY growth performance
36% LFL, 37% LFL and 30% LFL growth
4% channel revenue share for 9 consecutive months
YoY growth performance
36% LFL, 37% LFL and 30% LFL growth

Wolseley UK

Progressive thinking for a digital future

UX Audits, Performance Optimisation and Experiments

Experimentation enables performance optimisation, enhances user experiences, and allows for testing alternative solutions to drive business metrics in a controlled manner positively. Our capabilities harness data-driven insights to uncover further opportunities, facilitating continuous improvement, driving user satisfaction, and ultimately boosting business outcomes.

UX audits
Accessibility audits
Experimentation design
A/B and multivariate tests
Conversion Rate Optimisation (CRO)

Start experimenting

A man in a stripy t-shirt standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.

41 experiment candidates identified
128 events IDs created for tracking
Delivered in 2-weeks
41 experiment candidates identified
128 events IDs created for tracking
Delivered in 2-weeks
41 experiment candidates identified
128 events IDs created for tracking
Delivered in 2-weeks
41 experiment candidates identified
128 events IDs created for tracking
Delivered in 2-weeks

Collection of experience review presentation boards

Blinds2Go

Experiment backlog identification

MoM conversion rate of 6.9%
LFL quarterly revenue of £265K
MoM conversion rate of 6.9%
LFL quarterly revenue of £265K
MoM conversion rate of 6.9%
LFL quarterly revenue of £265K
MoM conversion rate of 6.9%
LFL quarterly revenue of £265K

We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

By partnering with us, you gain access to a suite of services that not only fill crucial gaps in your operations but also empower your teams to deliver industry-leading products and services. Our approach guarantees measurable improvements in efficiency, market responsiveness, and customer satisfaction.

Flexible engagement models
to drive success and growth

1. Project-based solution

Our project-based solutions are ideal for initiatives requiring specialised attention and expertise outside your current bandwidth. We tackle fixed-scope projects with precision, applying our comprehensive knowledge to swiftly and efficiently deliver exceptional customer experiences and product design outcomes.

This model is perfect for organisations needing targeted, effective interventions without long-term commitments.

Explore project solutions

Picture of the Head of Glue Design Dave collaborating with the Designer Leigh on a Product sprint for a client around a display in Glue office

2. Embedded expertise

When continuous innovation and ongoing support are crucial, embedding a dedicated team within your organisation can be transformative. Our experts integrate seamlessly into your operations, aligning with your strategic goals to consistently drive progress and results.

This long-term partnership approach ensures that our expertise in customer experience and product design becomes a core part of your team’s capabilities.

Engage our dedicated teams