Launch New
Features 🚀

Our Product Sprint framework for launching new features champions a high-risk, high-clarity approach over two sprints. Balancing research, ideation, and validation with agile development, we turn visionary concepts into market-ready features.

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Our focus on user-centric design ensures each feature exceeds user expectations, sprint goals, and business objectives, through rapid ideation and efficient delivery.

This framework is ideal when:

Facing high-risk, high-clarity feature development scenarios.

Rapidly converting innovative ideas into actionable plans.

Requiring swift, market-oriented features launches.

Seeking to enhance user experience in new or existing features.

Demanding agile responses to evolving market needs.

Prioritising rigid stakeholder feedback over customer insights.

Framework key methods:

Sprint goal setting and KPI tracking for focused outcomes.

Quantitative and qualitative data analysis for informed decision-making.

Comprehensive scoping, discovery, ideation, and prioritisation workshops.

Crazy 8s, T-Bar Concepts, user journey maps, and prototyping.

Happy/sad flows, journey nuances, user flows, and UX principles.

Developer, solution architect, and business analyst handover.

Framework deliverables:

Detailed discovery reports highlighting new feature opportunities.

Comprehensive workshop boards for ideation and prioritisation.

Interactive prototypes demonstrating proposed feature designs.

Robust customer dynamics and solution validation reports.

Detailed design specs, user stories, and acceptance criteria.

Strategic release plans for systematic and iterative development.

Our new feature sprint ensures that new features are not only innovative but pragmatically designed and aligned with your strategic goals, providing a competitive edge in rapidly evolving markets.

For more information about our Launch New Features framework please complete the form below

Successful examples of Launching New Products

Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints
Increased conversion rates by 1.62%
Achieved a 215% in-store adoption uplift
Delivered in 2 sprints

The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

2.5 year relationship
3 core journeys
1000+ participants & customers contributing to testing
2.5 year relationship
3 core journeys
1000+ participants & customers contributing to testing
2.5 year relationship
3 core journeys
1000+ participants & customers contributing to testing
2.5 year relationship
3 core journeys
1000+ participants & customers contributing to testing

An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

17 core screens designed across core journey
Delivered across four sprints
17 core screens designed across core journey
Delivered across four sprints
17 core screens designed across core journey
Delivered across four sprints
17 core screens designed across core journey
Delivered across four sprints

Croma

In-store digital kiosk experiences

4% channel revenue share for 9 consecutive months
Delivered in a single two-week sprint
4% channel revenue share for 9 consecutive months
Delivered in a single two-week sprint
4% channel revenue share for 9 consecutive months
Delivered in a single two-week sprint
4% channel revenue share for 9 consecutive months
Delivered in a single two-week sprint

Wolseley UK

Progressive web app basket builder

12 core features tackled
186 pains points identified
52 user interviews conducted
12 core features tackled
186 pains points identified
52 user interviews conducted
12 core features tackled
186 pains points identified
52 user interviews conducted
12 core features tackled
186 pains points identified
52 user interviews conducted

Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider

Eque2

Elevating two core business management platform experiences

24 core screens designed across core journey
Delivered across two sprints
24 core screens designed across core journey
Delivered across two sprints
24 core screens designed across core journey
Delivered across two sprints
24 core screens designed across core journey
Delivered across two sprints

NEC

In-destination food and drink finder

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