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Research & Validation
Our Research and Validation capabilities focus on transforming data-led intelligence into actionable insights. Whether commercial strategies, new market exploration, or performance optimisation, our approach ensures informed decision making at every stage.
Our Research and
Validation capabilities:
Using various data sources ensures decisions are based on relevant and accurate information.
Conducting extensive research studies is critical for understanding market trends and customer needs.
Understand customer dynamics through generative, evaluative, qualitative and quantitative methods.
Verifying the desirability and viability of generative or innovative propositions.
Utilising research studies and competitor benchmarking to identify strategies for retaining a completive edge.
Strategically qualify and prioritise backlogs to align with commercial objectives through data-led insights.
Validating commercial and product strategies with accurate data, relevant customer insights, and deep market intelligence, forms the basis of sustained success.
Research Studies 🔬
Utilise qualitative, quantitative, and holistic data to build essential insights to qualify commercial opportunities, validating and de-risking further investment.
Proposition Validation 🎯
Verify the desirability and viability of a commercial proposition with a range of research models. Accurately analyse essential metrics to validate a new proposition or improve an existing one.
Experience Review🚦
Our Experience Review sprint utilises audits, insights, and research methods to expose friction points, validate controllers, and build a qualified backlog of value-added releases.
Backlog Qualification🥇
Qualify and prioritise backlogs against commercial OKRs and align teams to maximise performance, utilisation, and efficiency. Aligning efforts for commercial growth.
Stuck planning research studies?
Which Test? helps commercial and product teams build the perfect study.
Whether you want to leverage our frameworks to boost your internal capabilities, or seek an integrated partnership, we can assist in building or evolving your Research and Validation strategies.
For more information about our Research & Validation capabilities please complete the form below
We help a variety of organisations
with research and validation
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
- Growing worldwide market share by 27.3%
- Achieving user growth of 1.1m in 6-months
- 37 critical UX recommendations identified
Viator
Research and validation for a leading travel app
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
- 12 core features tackled
- 186 pains points identified
- 52 user interviews conducted
Eque2
Elevating two core business management platform experiences
- 2.24% conversion rate
- 17.4% adoption rate
- New proposition validated in 90 days
- 2.24% conversion rate
- 17.4% adoption rate
- New proposition validated in 90 days
- 2.24% conversion rate
- 17.4% adoption rate
- New proposition validated in 90 days
- 2.24% conversion rate
- 17.4% adoption rate
- New proposition validated in 90 days
Holland & Barrett
Define, prototype, and validate new propositions
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
- MoM conversion rate of 6.9%
- LFL quarterly revenue of £265K
Hafele UK
Future-proofing business strategy through UX, data, and optimisation
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
- 2,161 leads generated with £155 spend
- 24 participants recruited for the 90-day home study
- Delivered in 100 days
Holland & Barrett
90-day home study to validate a new market proposition
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
- Validated with 4,499 travellers
- 7 critical categories for improvement
- Delivered over 3 sprints
Wapp
Validating a new travel insurance proposition