Products & Experience

The ability to identify, validate, and turn data-led insights into tangible propositions is what sets category leaders apart. Our capabilities in Products and Experience are the cornerstone of this approach, ensuring our clients are evolving to ever-changing customer and market dynamics.

  • Customer journey map for Wapp showing how travellers think about and buy travel insurance
  • Picture of the Head of Glue Design Dave collaborating with the Designer Leigh on a Product sprint for a client around a display in Glue office

Our Product and
Experience capabilities:

Validation

Rooted in deep research, our strategies and designs are driven by data, aligning with market trends and customer insights.

Decisions

We ensure every decisions is qualified and based on best practices, enhancing consistency and predictability.

Prioritisation

We prioritise development backlogs to focus on high-impact areas, optimising resources for commercial growth.

Agility

Our agile approach, including product sprints, ensures rapid validation, prototyping, and delivery.

Optimisation

Through targeted audits and research, we continuously refine customer experiences to meet business objectives.

Collaboration

Our collaborative approach boosts internal confidence, capabilities, and fosters integrated partnerships.

Our approach is one of standardisation, systemisation, and predictability. Delivering measurable and repeatable outcomes.

Product Sprints πŸƒβ€β™‚οΈ

Time-boxed periods to identify, validate, and build new concepts based on discovery, research, validation, prototyping, and testing; rapidly delivering continuous improvement.

A collection of screens using the Design System

Research Studies πŸ”¬

Utilise qualitative, quantitative, and holistic data to build essential insights to qualify commercial opportunities, validating and de-risking further investment.

A broad look at various research boards identified speaking with users

Design Systems 🎨

Build a set of standards to manage common design elements at scale. Incorporating governance, architecture, and scalability across multiple digital products and implementation teams.

Experience Review🚦

Our Experience Review sprint utilises audits, insights, and research methods to expose friction points, validate controllers, and build a qualified backlog of value-added releases.

Collection of experience review presentation boards

Backlog Qualification πŸ₯‡

Qualify and prioritise backlogs against commercial OKRs and align teams to maximise performance, utilisation, and efficiency. Aligning efforts for commercial growth.

A collection of Research content for Missguided validating their mobile app checkout designs

Build better experiences

Use our Which Test? tool to power your research and validation.
Visual of the which test tool offered by Glue on the website, allowing clients to browse through a large list of research tools and process to fit their unique project need

Whether you want to leverage our frameworks to boost your internal capabilities, or seek an integrated partnership, we can assist in building or evolving your Product and Experience strategies.

We help a variety of organisations
with products and experiences

  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
  • 2.3% in-store conversion rate increase
  • 31 screens designed and delivered
  • Delivered in 2 sprints
The Uniqlo kiosk is in situ within the Oxford St store in London

Uniqlo

Making kiosks the go-to tool for shoppers

  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
  • 2.5 year relationship
  • 3 core journeys
  • 1000+ participants & customers contributing to testing
An image of two hands holding a phone in front of the desk. The phone shows the homepage of the Hastings direct app.

Hastings Direct

Digital transformation for the UK’s biggest digital insurer

  • +Β£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per Β£1K
  • +Β£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per Β£1K
  • +Β£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per Β£1K
  • +Β£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per Β£1K

BNP Paribas

Marketing, UX and customer experience optimisation

  • 24 core screens designed across core journey
  • Delivered across two sprints
  • 24 core screens designed across core journey
  • Delivered across two sprints
  • 24 core screens designed across core journey
  • Delivered across two sprints
  • 24 core screens designed across core journey
  • Delivered across two sprints

NEC

In-destination food and drink finder

  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
  • 4% channel revenue share for 9 consecutive months
  • YoY growth performance
  • 36% LFL, 37% LFL and 30% LFL growth
Wolseley UK customer using the desktop website

Wolseley UK

Progressive thinking for a digital future

  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints
  • 17 core screens designed across core journey
  • Delivered across four sprints

Croma

In-store digital kiosk experiences

  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Missguided

App checkout design and validation at speed

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