Performance Optimisation

By combining agile experimentation frameworks, we shift internal behaviours towards a culture of continuous improvement. Identifying big-growth levers with data-led insights and experiments that enhance conversion metrics, improve experiences, and influence internal practices.

  • A collection of desktop and mobile screen designs for Wolseley
  • A man in a stripy t-shirt standing in front of a whiteboard that has post it notes and writing on regarding a CRO experiment.

Our Performance
Optimisation capabilities:

Qualification

Methodically qualifying strategies and experiments to align with business objectives, ensuring effective execution.

Hypotheses

Crafting and testing high-impact hypotheses to identify growth levers and optimise for maximum performance.

Measurement

Robust frameworks to measure experiment outcomes, providing real-time data for accurate decision-making.

Iteration

Embracing iterative processes for progressive enhancement, rapidly optimising based on data-led feedback.

Validation

Rigorously validating effectiveness with evolving market intelligence and customer dynamics.

Agility

Transition from a top-down decision tree process, to an agile, data qualified, prioritisation framework.

Developing robust performance optimisation capabilities and processes fosters a progressive enhancement mindset that capitalises on existing opportunities.

CRO & Experimentation πŸ›Έ

Our CRO & Experimentation frameworks are designed to test the highest risk and reward hypotheses, formulate experiments, and measure results in real time.

A collection of experiment components for Blinds2Go

Design Systems 🎨

Build a set of standards to manage common design elements at scale. Incorporating governance, architecture, and scalability across multiple digital products and implementation teams.

Product Sprints πŸƒβ€β™‚οΈ

Time-boxed periods to identify, validate, and build new concepts based on discovery, research, validation, prototyping, and testing to rapidly realise continuous improvement.

A collection of screens using the Design System

Experience Review🚦

Our Experience Review sprint utilises audits, insights, and research methods to expose friction points, validate controllers, and build a qualified backlog of value-added releases.

Collection of experience review presentation boards

Backlog Qualification πŸ₯‡

Qualify and prioritise backlogs against commercial OKRs and align teams to maximise performance, utilisation, and efficiency. Driving unparalleled value for commercial growth.

A collection of Research content for Missguided validating their mobile app checkout designs

Whether you want to leverage our frameworks to boost your internal capabilities, or seek an integrated partnership, we can assist in building or evolving your Performance Optimisation strategies.

We help a variety of organisations
with performance optimisation

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
We see a customer using the customer desktop website

Hafele UK

Profitability through continual optimisation

  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
  • 15-days turnaround
  • 29 screens designed
  • Validated 2 prototypes with 12 participants
An image of two hands holding a mobile phone which shows the screen where you input your delivery address

Missguided

App checkout design and validation at speed

  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
  • 41 experiment candidates identified
  • 128 events IDs created for tracking
  • Delivered in 2-weeks
Collection of experience review presentation boards

Blinds2Go

Experiment backlog identification

  • +Β£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per Β£1K
  • +Β£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per Β£1K
  • +Β£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per Β£1K
  • +Β£1.03m in monthly lend
  • +102% in lead acquisition QoQ
  • ROI of ~+10.6% per Β£1K

BNP Paribas

Marketing, UX and customer experience optimisation

  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
  • MoM conversion rate of 6.9%
  • LFL quarterly revenue of Β£265K
A user browsing through the Hafele quoting summary window page on a black laptop sitting on a wooden desk

Hafele UK

Future-proofing business strategy through UX, data, and optimisation

  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
  • Increased conversion rates by 1.62%
  • Achieved a 215% in-store adoption uplift
  • Delivered in 2 sprints
The monthly plan types screen design for Three's digital ticketing system

Three

Selling more phone tariffs through digital

  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
  • 11 experiments executed
  • Conducted over 12 sprints
  • Measurement period of 6 sprints
A collection of experiment components for Blinds2Go

Blinds2Go

Multi-site experiments for a category leader

  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
  • 12 core features tackled
  • 186 pains points identified
  • 52 user interviews conducted
Picture of several buildings being built that illustrates the area of work of Glue's client Eque2, construction management software provider

Eque2

Elevating two core business management platform experiences

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